The next step — but not the last — is actually writing the content. We can’t forget about that, of course. Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and expand on all points as needed. Write about what you already know, and if […]

Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info in a way so readers aren’t intimidated by length or amount of content. This organization can take multiple forms — sections, lists, tips — whatever’s most appropriate. But it must be […]

Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand. For example, if you’re writing about sustainability and the environment, green might be a color to keep in mind while designing. If you already manage a website […]

Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service. Choose a CMS. A CMS helps you create a website domain where you’ll actually publish your blog. CMS platforms can manage domains (where you create your […]

Before you start writing your blog post, make sure you have a clear understanding of your target audience. Ask questions like: What do they want to know about? And, what will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests […]